A competitive real estate agent knows exactly what it takes to attract customers. Even in rough times, there are real estate agents who put in their best and stay aware of the modern trends in order to keep the competitive streak intact and gain maximum business.
As per the industry data, a majority of agents own webpage, a page on social networking site or a blogspot in order to stay visible and expand the reach of the business. However, not many know how to turn a visitor who is surfing on the page into a client.
At a time when the market is not responding well and there is extreme competition between agents to grab the deal, knowing what it takes to create a niche in the market is a must. Anybody who wants to sail through tough times and make sufficient profit at that should inculcate a habit of offering something extra and going that extra mile in order to earn a place in the market.
For one, the agent should know what is happening in the real estate business and should regularly post information about that. A visitor would be turned off in case he finds same facts on your site that he found on the other. In addition, one should stay away from copying others’ data as much as possible as this may not only raise copyright issues but can also result in turning the visitors away.
An MLS search option on the landing page of the website can also ensure good results. There are times when the visitor does not find the information he/she requires on the homepage, and clicks the website away. However if there a visible search option available on the homepage, it becomes easy for the visitor to know if the information he requires is there on any other page of the website or not.
Another thing that the agent can do is use a custom search link in order to gain attention so that the visitor does not miss the search option.